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Young Nigerian launches digital campaign blog

A young Nigerian digital media expert, Michael Ebia,
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BBA stargame: More intrigues,drama, war of wits…

Big Brother Africa Stargame, the seventh season of Africa's most popular reality show flagged off penultimate...
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Product Watch: De Rica stages a come-back?

“De Rica don come back, ”a new radio commercial renting the airwaves keeps announcing. ...
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Nestle fortifies Maggi with Iron

45 year olds remember growing up with Maggi which has in the four decades grown to...
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Multichoice fights off competition with low-end pay TV

To protect its flanks from attacks by competitors targeting the middle and low-end consumers of pay-tv services, ...
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APCON drags six media houses, others to panel over breech of code

The Advertising Practitioners Council of Nigeria (APCON) has through Advertising Standards Panel (ASP)...
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Nestle fortifies Maggi with iron

Nestle has fortified Maggi,cube seasoning brand with Iron to help address iron deficiency ...
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VODACOM reposition, promises more efficiency at lower cost

In its continuous effort to provide customers with dependable solutions, Vodacom Business Nigeria, ...
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Product Watch: Knights Whisky tickles consumers

Master Distiller, recently introduced a new hot drink, Knights Whisky into the Nigerian market is exciting connoisseurs some of who have described it as 'smooth.' ...
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Gov Amaechi, Prof Biakolo's theories of nation-branding

Behavior segmentation: A type of market segmentation based on differences in the consumption behavior of different groups of consumers, taking into account their lifestyles, patterns of buying and using, patterns of spending money and time, and similar factors. One of the five common segmentation strategies, its objective is to define specific niches that require custom tailored promotion....
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